The Art of Persuasion: How to Write and Strategise for Content Marketing
Dates: 12 to 20 August, 2024
Time: 8 am to 10 am
Course Description
This course will provide participants with a comprehensive understanding of content marketing and copywriting, equipping them with the skills to create impactful content and marketing campaigns. Whether you're a beginner or looking to refine your skills, this course will help you succeed in the dynamic field of content marketing.
Course Highlights:
- Hands-on Exercises and Group Activities
- Real-world Examples and Case Studies
- Practical Techniques for Effective Content Marketing and Copywriting
- Opportunity to Work with Local Brands
Lecture Brief:
Day 1: Introduction to Content Marketing
- What is Content Marketing?
- What Makes a Good/Bad Content Marketer?
- Taste Building Exercise
Day 2: Introduction to Copywriting
- Why is Copywriting Important?
- What is a Good Copy?
- Writing in the Age of AI: Dos and Don'ts
- Activity: Rewriting the Copy from Day 1
Day 3: Writing to Sell
- Understanding the Customer
- Writing Techniques
- Exercise: Selling the Same Product to Different Customers
Day 4: Writing for Different Platforms
- Blog Writing
- Social Media Writing
- Video Scriptwriting
- Activity: Writing for Multiple Platforms
Day 5: Analysing International and Domestic Brands
- Session 1: Case Study Analysis
- Session 2: Understanding Different Brands
- Activity: Brand Research
Days 6 & 7: Developing a Campaign for a Local Brand
- Participant-Director Interaction
- Group Work
- Presentation and Feedback
- Real-World Opportunity
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