Understanding Cultural Dynamics in Consumer Behavior

Delve into the intricate relationship between culture and consumer behaviour within the framework of marketing management. This course offers a comprehensive exploration of consumer culture, encompassing local, global, and marginalised consumer groups. Participants will gain valuable insights into leveraging these cultural dynamics for effective marketing strategies and brand expansion through a blend of proven tools, metrics, and interactive workshops.

• Understand and differentiate between various consumer and marginalised cultures.
• Recognize and address cultural sensitivities influencing consumer behaviour.
• Identify, analyse, and develop strategies for addressing the complex aspects of global consumer culture.
• Conduct cross-cultural research and utilise cultural frameworks to enhance brand appeal and measure effectiveness.
• Integrate cultural insights into global marketing strategies for brand expansion.
• Apply theoretical knowledge to practical marketing scenarios through interactive workshops.
• Stay updated on current and impactful cultural trends shaping the global marketing landscape.