Digital Marketing

This comprehensive course provides students with a strong foundation in digital marketing. The course introduces students to the world of digital marketing, covering the basics and research techniques to identify business opportunities. It focuses on content marketing, including content calendars, graphic design principles, blogging, and effective copywriting. Module 3 explores social media marketing, covering Facebook Ads, campaign creation, and advanced strategies. students delve into search engine marketing, learning about SEO practices, tools, Google Ads, and various advertising formats. The course concludes with insights into freelancing opportunities in digital marketing. By completing this course, students will gain the essential knowledge and skills needed for a successful career in digital marketing.

Course Highlights:

• Introduction and Research - Introduction to Digital Marketing, Ideation and Research, Turn Research into Business
• Content Marketing - Content Calendars and Pillars, Graphic Design Principles, Blogging and Article Writing, Copywriting
• Social Media Marketing - Facebook Ads, Creating Campaigns and Funnels, Advance SMM
• Search Engine Marketing - On Page, Off Page and Technical SEO, SEO Practices and Tools, Google Ads, PPC, Video and Display Ads Setup, Freelancing in DM

Course Details:

• Start Date: July 10,2023
• End Date: August 10, 2023
• Class Schedule: Monday, Tuesday, Wednesday
• Class Time: 9:30 – 11:30 AM
• Location: Classroom – D14, The British College